About Us

Company  Overview

Since its inception  in 1998,  Elbrus ( formerly  Netlink Systems ) , was  born out of a desire to be a market leading Specialist Distributor of Computer Hardware, independent of manufacturers.  The desire to  bridge the gap between the classic  and the cutting –edge , between  the  timeless and  the revolutionary , paved the way  for  AOUTEC  &  EDIFIER’s innovative  products  to  simplify life and energise  entertainment.  Specializing  in IT distribution,  as its core competence, Elbrus has  continuously redefined  and broadened  its portfolio of  products  and services to fully address the evolving needs of the techno community. Today it boasts of extensive array of products ranging from  peripherals  and  communication  and  multimedia.  Elbrus  is committed to continue  providing its valued partners and indirect market with solutions  that command business growth, profitability and stability.


Goals and Objectives :

Is to operate and  perform as  a premier distributor in the ITCE industry , providing  unsurpassed customer service , while achieving  maximum profitability.  Its CORE Strategy is built around   FOCUS  ,  REACH , and  LEAVERAGE .


Values :

QUALITY ,  INNOVATION,  INTEGRATION & RELIABILITY -  the Four Pillars that Elbrus  stands on   

        Quality  -  Commitment to bring only the highest quality products to the distribution place.

        Innovation  - Investing  vast resources into R & D to provide high performance and ease –  of  use products .

        Integration  - Understanding Consumer needs and bringing the most complete product lines to  offer complete solutions 

        Reliability -  Bringing  the  most  advanced  ,  ease – of – use  and  reliable  products


By expanding  service and  product coverage across MEA , Elbrus  mission,  is to establish a regional  service  network .  Committed  to  Elbrus core values, the entire team of  Corporate , Sales , and technical  support   team  firmly  stands  behind  this commitment  of service .


Product  Portfolio :

Since our inception over two decades ,  we are now a market  leading  specialist  independent  distributor  of Computer hardware for the  digital world.  Elbrus  supplies  product  from major global  brands  as  well as niche manufacturers  that share our passion for quality and reliability. They include , but not limited to:




Product  Lines :

Elbrus Distribution ,  is  a distributor of  high-end retail  consumer  electronic product  which  offers  support in all significant channels  including  large to small  consumer retailers, online merchants , and institutions.